After seeing images of the skin irritation frontline workers are experiencing from wearing face masks during long shifts while fighting COVID-19, fashion startup Anywear came to Allure with their idea to provide some relief. Anywear worked closely with medical professionals across the United States to make headbands (and medical caps) with buttons that can hold mask straps and ease pain and discomfort, particularly around the ears. In hopes of spreading a little beauty and brightness along the way, Allure called on members of the beauty community to channel their creativity in support of the cause.

Anywear is thrilled to bring the resulting headbands to nurses, doctors, and other frontline workers — with your help. When you purchase an Allure-curated headband (which comes bundled with a matching cloth face covering), Anywear will donate another adjustable headband (or medical cap) to a health care worker.


Anywear is a female-founded AI tech company working to reduce the negative environmental impact created by the fashion industry, while also reframing the idea of body image. With these goals in mind, Anywear is helping to change the retail industry by eliminating textile waste, solving issues with sizing, and empowering customers and emerging designers by giving them a selling platform. On, you will be able to design your own clothes or shop a closet of pieces from other designers — and any item you buy will be custom-made (from upcycled fabrics whenever possible) using AI technology to fit you precisely. With cofounders based in different countries, the company is approaching issues confronting the fashion industry from a global perspective and catering to all backgrounds. If this crisis has taught us anything, it’s that we all must set our differences aside and work together for a better world. Originally set to launch in the U.S. this summer, Anywear has had to postpone its launch date in light of COVID-19 but is thrilled to begin producing face coverings, headbands, and hijabs from upcycled fabrics to give back to frontline workers. (While a Condé Nast colleague from Teen Vogue is a founding investor in Anywear, neither Condé Nast nor Allure will receive any money from the sale of these products.)

About Anywear:

Emily Shippee is a New York City-based journalist and managing editor at Condé Nast for Teen Vogue. A model in her teens, Emily experienced the impact the current sizing system can have on body image, and the exclusivity of the fashion world. As a founding member of Anywear, Emily hopes to give everyone — of all shapes and sizes — the opportunity to design the clothes they want to wear, while also redefining industry standards. Emily also believes in transparency of what’s truly going on behind the scenes. There is value in knowing who is making your garment and that they are a labor of love to be cherished. With everything being made-to-order, this also eliminates the trouble of sitting on inventory stock and textile waste while empowering designers and customers to have say in what they wear and what works best for them.

Emily is the proud daughter of frontline workers, which inspired her to write Allure’s Faces of America portfolio of medical workers fighting COVID-19 across the United States. During her reporting, she was struck by the ways healthcare workers are suffering from physical pain caused by wearing uncomfortable masks during long shifts. Having formerly worked at Allure, a brand that prioritizes self-care, Emily saw the opportunity to provide relief.

Adi-Lee Cohen was born and raised in Israel. She earned her BA in culture, research and auditing, and her MA in design and entrepreneurship. After studying the harsh impact retail has had not only on the environment, but also on women’s body image. She found it shocking to learn how much the quality of clothing has diminished more and more over the years as companies leaned into mass production. She learned that the production methods for the existing retail supply chain benefitted only corporations and only a select few designers and big retail stores. This is all done at the expense of our environment and minority workers under unsafe labor practices. This is why she decided to build an infrastructure with Emily that would support reinventing the world of consumption, clothing and manufacturing. She is excited to empower customers, emerging designers, and seamstresses to connect sectors and culture through fashion and allow designers to engage in the most important part, the design, and eliminating the problems of dealing with and competing with conglomerates at unreasonable costs.  Prior to founding Anywear, she owned a product and design company. After studying the impact retail has taken on the environment, Adi-Lee hopes to use her skills for change in the fashion industry with Anywear. She is the proud mother of a four-year-old son and vegan.